Conditions:

• A new cold war is widely considered to be happening

• One of the players is representing the Western block, likely (s)he's American

• One of the players is representing the communist/Chinese block likely (s)he's Chinese

• It's widely compared to the 1972 World Chess Championship by the press

• It it's considered something important by the leaders of both world powers

• It's widely followed by the general public

I'll use my judgement.